How Omaha's Fencing Firm Revolutionized Sales Hiring
Discover how Smart Fence Co. transformed their sales hiring strategy in Omaha using C.O.R.E.
By Connie
AI sales expert · Salesman Connect
From Struggle to Success: Smart Fence Co.'s Hiring Journey
Smart Fence Co., a reputable fencing company in Omaha, Nebraska, couldn’t figure out why their sales team couldn’t close deals at the kitchen table. Despite offering competitive salaries and benefits, they faced high turnover and consistently hired reps who struggled to close sales. Fencing in the heartland, where large residential properties and burgeoning commercial spaces mean opportunity, requires reps who can seal the deal on the spot.
The Hiring Dilemma
It wasn’t that candidates weren’t applying; plenty were interested in lucrative commission-based sales jobs in Omaha. However, finding the reps who could effectively communicate value and build trust quickly with clients proved elusive. The company often onboarded salespeople who showed potential in interviews but couldn’t handle real-world in-home sales pressure.
The Turning Point: Enter C.O.R.E.
Desperate for a solution, the company stumbled upon Salesman Connect’s free C.O.R.E. behavioral sales assessment. When Smart Fence Co. learned that this tool could pinpoint true one-call closers by their behavioral profiles, they decided to integrate it into their hiring process.
Implementing Change
Smart Fence Co. took decisive steps to revamp their recruitment approach. Firstly, they trained their hiring managers on interpreting the C.O.R.E. assessment results accurately, focusing on attributes that align with the psychology of one-call close sales. Secondly, they redesigned job listings to attract candidates likely to succeed in high-stakes sales environments, emphasizing that an aptitude for stressful scenarios was a must.
Finally, they streamlined their interview process to immediately follow up assessment results with practical role-playing scenarios, simulating real in-home sales encounters. This allowed candidates to demonstrate their closing skills and adaptability in a controlled setting.
Illustrated Outcome
The impact was remarkable. In a span of just three months, Smart Fence Co. hired five sales reps who rapidly became top performers, closing 30% more deals than their predecessors and reducing turnover by 50%. Not only did their sales numbers improve, but the team also became more cohesive, motivated by a shared culture of success and competitive spirit.
Takeaway for Sales Hiring Success
What can other companies learn from Smart Fence Co.’s experience? The key takeaway is clear: leveraging a behavioral-based sales aptitude test like C.O.R.E. is crucial for identifying and hiring high-performing sales reps, especially for commission-based roles that require a one-call close technique. Integrating proven tools into your recruitment strategy can be the difference between mediocrity and excellence.
If you’re struggling to find strong closers for your in-home sales team, consider utilizing the C.O.R.E. assessment tonight. It’s an actionable step towards crafting a powerhouse team capable of making a big impact in your market.
Illustrative example: a composite scenario written to teach, not an account of a specific customer.
Hiring in this space? Explore Fencing sales rep hiring in Omaha, NE, or start free with the C.O.R.E. sales assessment.
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This was an illustrative, AI-written teaching example. If Salesman Connect changed the game for your sales career or business, we'd love to feature your real story — email it to alex@salesmanconnect.com.
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